ASOS is expanding its selection of premium Face + Body brands with the launch of Pat McGrath Labs.
The launch includes 53 options spanning across eyes, lips and base, with hero products such as the iconic Mothership eyeshadow palettes, Divine Blush Legendary Glow Colour Balm, Matte Trance Lipsticks and Fetisheyes Mascara available to customers.
Founded by legendary celebrity make-up artist Pat McGrath in 2015, her namesake brand is synonymous with truly luxurious cosmetics. From the initial launch of the GOLD 001 eyeshadow compact (which sold out in seconds!), the brand has evolved to include pigmented lipsticks, high-impact blushes and silky complexion enhancers.
Bernadette Sullivan, Face + Body Director at ASOS said: “As a brand that perfectly fuses fashion and beauty together, Pat McGrath Labs aligns with our commitment to providing our customers with the very best in beauty. We are thrilled to welcome them to our Face + Body category, expanding our premium product offering.”
Pat McGrath, founder of Pat McGrath Labs said: “I am absolutely thrilled to bring Pat McGrath Labs to ASOS, making our legendary, high-performance formulations even more accessible to beauty lovers everywhere! This partnership allows us to share our obsession with artistry, self-expression, and couture colour with even more makeup enthusiasts who dare to dream, explore, and transform!”
