Asos has poached Jon Bennett from Next to be its Menswear Product Director for Asos Design.
Jon will lead the strategy and performance of Asos Design Menswear, with responsibility for strengthening its product proposition, fashion authority and commercial performance. He will work across Product, Brand and Creative to sharpen the identity of Asos Design Menswear and support the next phase of sustainable growth.
Jon brings extensive senior leadership experience across menswear product and trading. He joins Asos from Next’s wholly owned brands division, where he was Managing Director, and has held a number of senior trading, buying, sourcing and design roles across global fashion retailers, including Next, Primark and Topshop / Topman.
Elena Martinez Ortiz, EVP Product, Asos, said:
Jon’s appointment strengthens our product leadership team and underlines the importance of Asos Design Menswear to our wider product strategy. He brings deep menswear expertise and a proven ability to build high-performing product teams at scale. His experience will be invaluable as we continue to sharpen our own-brand offer and deliver more relevant, exciting product for our customers.
Jon Bennett said: Asos is one of the most influential names in fashion, with a unique ability to connect product, style and culture. Asos DESIGN Menswear has strong foundations, and I’m excited to work with Elena and the wider team to build on that success. The opportunity is to create product that feels relevant, directional and distinctly Asos, while helping customers discover what’s next and make it their own.
