Argos has launched ‘Your Catalogue’, an new feature embedded directly within the Argos mobile app. Rolling out from today (29th July,) the feature reimagines the beloved classic print catalogue into a modern, digital-first browsing experience tailored to contemporary shoppers.
Developed following extensive customer research, ‘Your Catalogue’ addresses the growing consumer demand for editorial style inspiration and open-ended product discovery, rather than entirely transactional shopping. Tapping into the retro nostalgia of the original Argos catalogue, the feature is a modern digital evolution, offering constantly updated, real-time inspiration based on individual browsing patterns.
Argos shoppers will be greeted with curated trend edits, category lookbooks and the latest arrivals, offering genuine inspiration for every room, gift idea, or life event. ‘Your Catalogue’ updates organically as customers browse with every click, search, and saved item subtly shaping the interface, serving up relevant top picks and tailored ideas in a clean, seamless layout.
Bringing back the classic ritual of ‘circling your favourites’, the new feature allows users to easily save items, organise wishlists, and curate mood boards for future shopping trips. Unlike its physical predecessor, ‘Your Catalogue’ is constantly updated with new arrivals, trending products, and exclusive offers, ensuring there is always something new to discover every time the app is opened.
