ASOS and adidas Originals have unveiled the campaign for their debut menswear collection. The range launches on ASOS on 29 July for ASOS.WORLD members, followed by a general release on 30 July.
Arsenal FC footballer Noni Madueke stars in the launch campaign. According to ASOS, the range is tailored for shoppers whose style sits at the intersection of sport, fashion, and street culture.
Steve Marks, VP of Brand at adidas Northern Europe, said: “The success of our womenswear partnership gave us the confidence to take the collaboration into menswear for the first time.”
“At a moment when sport is shaping culture and personal style in ways that feel impossible to ignore, we wanted to create products that reflected how our customers want to dress today,” Marks added.
“By reinterpreting iconic adidas Originals silhouettes through our British fashion lens, we’ve created a collection that brings together sport, fashion, and self-expression in a way that feels relevant to modern menswear.”
Key pieces include a Firebird tracksuit in brown check, a striped rugby shirt, and knitted vests. The colour palette pairs rich browns, tans, and neutrals with subtle pastel blue and green accents.
