M&S is marking the Spring equinox with a fresh and vibrant ad showcasing its clothing and homeware range. Titled ‘Love That,’ the campaign looks to emphasize the power of style and highlight how fashion can not only lift your own mood but also brighten the spirits of those around you. The ad focuses on themes of kindness and the uplifting effect of compliments.
Set against a backdrop of sunshine, the spot is soundtracked by One Thing from American singer-songwriter Amerie. It features a split-screen format, juxtaposing different moments of style and connection.
