Next has entered into a partnership with luxury home brand Feather & Black to expand its online assortment of bedroom furniture.
Next has entered into a partnership with luxury home brand Feather & Black to expand its online assortment of bedroom furniture. The retail powerhouse now features a thoughtfully curated selection of beds, storage solutions, and upholstery from the Dreams-owned retailer on its website.
Feather & Black, which boasts eight stores nationwide and became part of Dreams in 2020, sees this collaboration as a significant milestone. Founded two decades ago with a commitment to providing timeless classics for UK consumers, the beds specialist expresses excitement about this strategic partnership.
Steve Payne, Head of New Channels at Feather & Black, said “strategic partnership” would bring its products to a wider audience and would “elevate” its brand presence”.
For Next, this addition enhances its online offerings, aligning with the retail giant’s strategy to expand its digital business. In its most recent half-year report, ecommerce accounted for 57% of Next’s total sales, underscoring the company’s focus on strengthening its online presence.
