Sainsbury’s will invest a total of £220m into lowering prices over the year. The money will be spent on a variety of options including cutting prices on the products customers buy most often, to investing in market-leading deals with Nectar Prices.
Since Sainsbury’s launched its strategy to put food back at the heart of Sainsbury’s it has spent over £780m from its Save to Invest programme, saving £1.3bn across the business over three years.
This month, Sainsbury’s increased its Aldi Price Match campaign to a total of 550 products, almost doubling the range year on year. From fresh croissants, frozen prawns and mince to cleaning essentials and baby products including nappies, baby food and wipes.
Nectar Prices, have now been expanded to over 6,000 items. With half price deals across many brands including Cathedral City, Lurpak, Muller, Persil and Cif from Wednesday 24th Jan until Tuesday 30th Jan. With Sainsbury’s calculating Nectar Prices have helped customers save an average of £16 on an £80 shop during Christmas week.
Simon Roberts, Chief Executive of Sainsbury’s said: “We’ve been working hard to reduce costs across our business so that we can give more value back to our customers and help to bring down inflation. Our investment of £220m this financial year, and £780m over three years into lowering our prices means that customers can be confident whatever they are shopping for, they will find great value on the products they love at Sainsbury’s.”
Sainsbury’s budget line, Stamford Street, has also proved popular with customers and there are now over 200 products in the range and an expanded number in convenience stores.
