The Competition and Markets Authority (CMA) is starting an investigation into supermarket loyalty pricing.
Back in November last year the Competition and Markets Authority (CMA) announced it would be starting an investigation into supermarket loyalty pricing, and as of today (30th Jan) the consultation has started.
The review is part of a programme of work by the CMA to help tackle cost of living pressures in the groceries sector and will look at: If any aspects of loyalty pricing could mislead shoppers, for example whether the loyalty price is a genuine promotion or as good a deal as presented. If any groups of shoppers are disadvantaged by this type of promotional activity. And if loyalty pricing is impacting consumer behaviour, and whether this has an impact on how supermarkets compete with each other.
The CMA will publish an update on the work in July 2024, and will expect to complete the review by the end of the year.
