John Lewis’s has launched a new campaign ahead of International Women’s Day on March 8th, inviting makers – designers, producers and emerging women-led brands – to join ‘John Lewis & Sisters’ and have their products stocked for Christmas.
Changing its name to reflect the new campaign on social media (from 4-10th March), ‘John Lewis & Sisters’ will be a platform for women to share their talents, stories, and ideas with buyers, as the brand searches for more makers.
Any brand can put themselves forward with details on how to apply on the International Women’s Day hub. Shortlisted businesses will move through to a second pitch-style round before the final line up is chosen. Finalists will have the opportunity to become a stockist in John Lewis stores for Christmas.
Charlotte Lock, Customer Director for the John Lewis Partnership, said:
“For 160 years, women creators and makers have been at the heart of John Lewis – from era-defining designers to our incredible Partners.
“We’re still partnering with incredible makers & are looking for the next generation, by inviting talented female business owners to come and help us shape the future of the John Lewis brand.
“Our beautiful collage to mark International Women’s Day and the campaign launch celebrates everything our women collaborators – past and present – have achieved. The bold, striking colours of the campaign reflect the strength, energy and boldness which is central to the John Lewis brand.”
John Lewis shops will celebrate International Women’s Day with live events, experiences, offers and treats for customers shopping on the day; including DJ sets and performances from famous female talent such as Charlie Hedges (Oxford Circus), Gemma Cairney (Liverpool), and more.
