Asda is rolling out Auror, a crime reporting and intelligence platform, across the retailer’s entire store estate following a successful 10 week pilot programme in 30 London stores.
The pilot delivered significant improvements in how retail crime is reported and prevented, helping colleagues identify repeat offenders more effectively and focus security resources where they can have the greatest impact. In addition the solution enabled Asda to retrieve more than £100,000 of products, with a 55% increase in crime prevention rates and an 80% reduction in incident reporting time, from around 25 minutes to under five
Auror is a software platform that consolidates information on crimes committed in stores, to help colleagues, retailers, and the authorities to quickly identify repeat offenders, detect patterns, and report security incidents.
The platform streamlines the process of building, managing, and resolving cases by bringing all relevant data into a single source, enabling organisations to focus resources on tackling the most prolific offenders.
The rollout comes amid continued concerns around retail crime and violence affecting shop workers across the UK. The latest BRC Annual Crime Survey reporting that retail workers faced an average of 36 violent incidents involving a weapon and approximately 1,600 incidents of abuse or violence per day in 2025.
David Lepley, Chief Operating Officer at Asda, said: “Rolling out Auror across our estate will further strengthen our ability to prevent and tackle retail crime. The results from our London pilot demonstrated the value of having a faster and more effective way to report incidents and identify repeat offenders in real time. By working more closely with police and retailers through a shared intelligence network, we can focus our efforts where they will have the greatest impact and help to tackle retail crime.”
This trial follows significant investment by Asda into protecting its colleagues and customers. Asda has invested over £90m in the last two years alone on a range of security measures, including body worn cameras, improved CCTV, security barriers, and other improvements.
