Asos – Retail Now

Asos appoints Jon Bennett as Menswear Product Director for Asos Design

17 August 2026 Editor

Asos has poached Jon Bennett from Next to be its Menswear Product Director for Asos Design. Jon will lead the strategy and performance of Asos Design Menswear, with responsibility for strengthening its product proposition, fashion […]

England player Noni Madueke fronts campaign for ASOS and adidas

27 July 2026 Editor

ASOS and adidas Originals have unveiled the campaign for their debut menswear collection. The range launches on ASOS on 29 July for ASOS.WORLD members, followed by a general release on 30 July. Arsenal FC footballer […]

Asos joins global renewable electricity initiative RE100

28 March 2025 Editor

Asos has joined RE100, the global corporate renewable energy initiative bringing together hundreds of large and ambitious businesses committed to using 100% renewable electricity. The move follows Asos’ commitment to achieving 100% renewable electricity across […]

ASOS launches premium, feminine brand For Love & Lemons

18 March 2025 Editor

ASOS is adding womenswear brand For Love & Lemons to its list of third-party brands on its site. The 80-piece collection spans dresses, tops, skirts, swim, and lingerie. Since launching in 2010, For Love & […]

ASOS launches Pat McGrath Labs, expanding its Face + Body offering

10 March 2025 Editor

ASOS is expanding its selection of premium Face + Body brands with the launch of Pat McGrath Labs. The launch includes 53 options spanning across eyes, lips and base, with hero products such as the […]

New premium brand ARRANGE launches on Asos

3 March 2025 Editor

ASOS is adding new premium brand ARRANGE, available exclusively at ASOS.com from Monday 3 March 2025. Blending directional design with a feminine edge, ARRANGE is bringing a unique take on elevated dressing to ASOS’s audience […]