Sainsbury’s celebrates opening of new flagship store in Wales

Sainsbury’s has opened a long-awaited flagship supermarket in Talbot Green, Wales.

The 53,000 sqft store is centred around a state-of-the-art food hall that is designed to help customers “rediscover the joy of food” Additionally the store also features areas for Habitat and Tu Clothing ranges, and includes Starbucks, Timpsons, as well as an Argos store-in-store that offers a wide range of toys, home products and electricals.

The store incorporates new digital signage and displays are designed to help customers feel more inspired and make the store easier to navigate.

Outside there’s a car park equipped with a brand-new ultra-rapid electric vehicle (EV) charging service, Smart Charge. The new facility will allow customers to charge EVs at one of six 150kW+ charging bays in as little as 30 minutes – providing enough power to travel up to 200 miles. Sainsbury’s Talbot Green is the second location in Wales to feature Smart Charge and the 30th in the UK so far.

The store was opened by MP for Pontypridd Alex Davies-Jones who joined colleagues, customers and local councillors to cut the ribbon and unveil Sainsbury’s Talbot Green for the local community for the first time.

Patrick Dunne, Sainsbury’s Director of Property, Procurement and EV Ventures, said: “I’m immensely proud of everyone who has helped to deliver this fantastic new store. We’re determined to be First Choice for Food, ensuring more customers in more of our stores can enjoy more brilliant Sainsbury’s food and Sainsbury’s Talbot Green is a prime example of how we’re striving towards that.

“It was also really exciting to celebrate the launch of our 30th Smart Charge location, the latest step in our plan to give confidence in public EV charging a major boost by building a trusted ultra-rapid charging brand that helps reduce range anxiety for EV drivers nationwide.

Martin Bennett, Sainsbury’s Talbot Green Store Manager said: “We have thoroughly enjoyed welcoming customers through the doors of our brand-new store and we look forward to getting to know many of them in the months and years to come.

The store will be an active member of Sainsbury’s Nourish The Nation Programme including its food donation partnership with Neighbourly, which works to reduce the amount of food waste within its operations and redistribute surplus food to those who need it most.