PrettyLittleThing have announced their first ever male brand ambassador signing, social media star Joe Baggs.
Joe rose to fame back in 2020 alongside his family on the hit TV show ‘GoggleBox’, and Joe made a name for himself by becoming a fan-favourite, which led to him exiting the show two years later to become a UK social media personality, growing 1.8m TikTok followers.
With his success not stopping there, Joe launched a podcast, ‘Not My Bagg’ alongside George & Lisa Baggs, entertaining 107K subscribers and featuring celebrities like GK Barry, Chloe Burrows, Katie Price and Danny Aarons.
Joe will be brand ambassador for 6-months and will be showcasing how boys can style PLT fits with other things planned for the coming months.
Speaking on the partnership, Joe Baggs says: “I’m over the moon to announce that I’m the first ever male ambassador for PrettyLittleThing! I cannot wait to show everyone what we have up our sleeve, but rest assured there will be plenty of chaos. This one is for the girls, the gays and everybody and I want to make sure that fashion is not restricted to genders, shapes and sizes – PLT is for everyone.”
