M&S has launched a new Spring 2025 womenswear campaign entitled “Love That”. The 10 and 30 second videos are intended to reinforce the brands position as a “destination for stylish, quality clothing”.
The ads will run across VOD, billboards, digital and social platforms, with the campaign reaching an estimated 183m people across all channels. With OOH presences in London, Manchester, Glasgow, Newcastle, Leeds, Liverpool, Sheffield and Bristol, with London TFL escalator ribbons in Tottenham Court Road and Bond Street, billboards across London Underground, and fly posters in high impact locations, maximizing visibility. Alongside this, a full own-channel takeover on .com as well as in store, further amplifying the campaign.
