John Lewis has launched a menswear rental platform featuring Hugo Boss, Charles Tyrwhitt, and the new label Hay Life after making its first foray into rental with womenswear in 2022.
Having launched John Lewis Fashion Rental womenswear in 2022, since then the service has thrived with a 52% increase in members and a 40% increase in rentals year on year. Since the launch the site has expanded into maternity wear, ski wear and wedding dresses to meet the demand and now that will be joined by menswear. The new category follows research by John Lewis which found searches for ‘Mens Rental’ have been consistently in the top 30 search terms on JL.com for the past 18 months.
The site is powered by UK rental and resale fashion marketplace Hurr and will host a curated selection of contemporary brands. Rental prices start from £40 for a 4-day rental of a dinner jacket and trousers in sizes 34-46.
Initial brands include;
- HUGO BOSS
- HUGO BOSS Tailoring
- Charles Tyrwhitt
- Hay Life
- John Lewis & Partners
- Kin
With GANT available this summer.
Customers will be able to browse the collection at johnlewis.com/fashionrental, choosing to rent a garment for 4, 8, 16 or 30 days with next-day delivery if needed. Once the items have been chosen, the products will be posted directly to the address and included will be a pre-paid postage label for returns. The items will be dry cleaned by HURR (using their Oxwash responsible laundry services) and ready to be rented again.
John Lewis Commercial Director Kathleen Mitchell said: “We’re unique on the high street in being able to offer the widest range of multiple brands to rent, from everyday suits to more premium brands and styles.
“A perfect solution for a last-minute dinner party or day at the races. This is just the beginning of menswear rental, and we’re really excited to see it grow.”
