Frasers group has acquired the assets and intellectual property of WIT Fitness, which is a specialist gym and fitness wear group.
Frasers group has acquired the assets and intellectual property of WIT Fitness, which is a specialist gym and fitness wear group.
WIT Fitness, which provides CrossFit training, has its headquarters in London and currently employs around 15 staff members.
CrossFit, founded in 2000, is a high-intensity fitness programme that has affiliations with 12,000 gyms worldwide, including WIT Fitness.
James France, Frasers Group Head of Acquisitions, confirmed the acquisition: “We are pleased to have acquired the assets and IP of WIT Fitness, a globally recognised CrossFit and fitness performance brand.
“This acquisition supports our ambition to be a world-leading sports retailer, by bringing another elevated sports brand into Frasers Group’s diverse ecosystem. We look forward to investing in the future success of this globally recognised brand.”
