ASOS is adding womenswear brand For Love & Lemons to its list of third-party brands on its site. The 80-piece collection spans dresses, tops, skirts, swim, and lingerie.
Since launching in 2010, For Love & Lemons has rapidly gained a cult following, reaching 3.5m followers on Instagram. Recognised for their ultra-feminine silhouettes and ethereal aesthetic, their clothing is designed to ignite confidence and empower women with every wear.
Shazmeen Malik, Brands Director at ASOS said: “We’re thrilled to announce the launch of For Love & Lemons on ASOS. The brand’s super feminine aesthetic is unlike any other premium brand on ASOS, and we are confident it will be extremely popular with our customers. This partnership has been a long time in the making, and we couldn’t be more excited to finally bring it to life.’
For Love & Lemons’ Marketing Director, Nicolette Gazsi said: “We’re so excited to bring For Love & Lemons to ASOS. This partnership allows us to bring our signature designs to a global audience that embraces our distinct femininity. We can’t wait to see how our brand resonates with ASOS customers.”
