Hotel Chocolat is set to open 20 stores over the next 18 months as it continues to invest in bricks and mortar.
The new stores will open in out of town retail parks and feature its new concept format that better showcases the retailer’s extensive chocolate range.
Head of customer marketing Amy Harman told Retail Gazette’s Future Consumer Debate: “In store, we’re very much focused on opening up as much chocolate as we can.
“No one wants to go into a chocolate shop and just see boxes of chocolates. You want to go in there and see, smell and feel the chocolate – and that’s very much what we’re looking to do in our stores.”
