M&S is bringing back one of its most recognisable fashion names with a new St Michael collection created in collaboration with cult London streetwear label Aries.
The limited-edition M&S x Aries collection launches on August 20, with 26 pieces spanning womenswear, menswear and accessories. Prices start at £10 and go up to £150, making it an interesting option for shoppers who want a designer-inspired look without the usual luxury price tag.
The collaboration taps into the growing nostalgia for St Michael, the historic M&S label that has found a new following through vintage shopping, resale platforms and social media. The St Michael label was the much-loved own-brand label used by Marks & Spencer for more than 70 years, first appearing in 1927 before being officially introduced across the retailer’s clothing ranges in 1928 and discontinued by M&S in 2000 as part of a major attempt to turn around the retailer’s fortunes and modernise its image.
Rather than simply reproducing old designs, Aries has raided the M&S archive and given its most recognisable details a contemporary streetwear makeover.
At the heart of the collection are reworked St Michael crests featuring the iconic angel motif, alongside Aries’ signature Temple logo. There are also references to the original Penny Bazaar, heritage crests, sporting emblems and collegiate designs.
The range mixes classic M&S staples with Aries’ edgier aesthetic, including pinstripe tailoring, striped shirts, ties, tracksuits, hoodies, graphic sweatshirts, knitwear, slip dresses and cardigans.
The collection will be available through M&S online and selected stores from August 20.
Aries founder and creative director Sofia Prantera said she had fond memories of M&S from childhood and used personal references when working on the collection, including Spencer Bear, which she said was gifted to her by her grandmother. “M&S is a true British institution that has played a role in so many people’s lives and memories. To be invited to work with such an iconic brand, and to bring our own perspective to its heritage, has been a real privilege,” said Prantera.
Maddy Evans, Womenswear Director at M&S, added: “Whilst Aries and M&S come from different corners of the fashion world, both brands have built strong identities through distinctive design codes and a loyal following.
“Bringing those worlds together created an opportunity to offer something familiar yet entirely fresh, translating Aries’ iconic creative handwriting through the lens of St Michael and making it accessible to a broader audience at a high-street price point.”