The latest Kantar figures show Sainsbury’s grabbed even more market share as sales soared.
The latest Kantar figures show Sainsbury’s grabbed even more market share as sales soared.
The supermarket’s revenues grew 8.1% in the 12 weeks to 21 Jan. Giving Sainsbury’s 15.7% of the total market, up 0.3% on last year.
The results follow a strong Christmas for Sainsbury’s, which posted 9.3% growth in grocery sales for the 16 weeks to 6 Jan.
Simon Roberts Sainsbury’s CEO said: “More customers are choosing to shop at Sainsbury’s, recognising our determined focus on value, product innovation and service.”
Sainsbury’s was the fastest growing traditional supermarket over the period and was only eclipsed by Lidl, which was the the only retailer to see double digit growth with spending up almost 12%, according to Kantar.
The update comes after Kantar revealed the grocery sector saw its busiest Christmas since 2019 as sales surpassed the £13bn mark in December for the first time.
