Morrisons has rolled out Instacart’s Caper smart trolleys at Morrisons’ Preston supermarket. Making the supermarket the first in the UK to use the Instacart trolleys and joins over 100 stores in the US and Australia that already use the technology.
The Caper Smart trolley includes a large touchscreen display and camera which automatically recognises items as they are placed in the trolley, including weighing fresh produce on the spot. Allowing customers to bag items as they shop and making checkout quicker and easier. The trolley’s touchscreen displays a running basket total of their shop and makes relevant product recommendations as they shop.
Gordon Macpherson, Productivity Director at Morrisons said “Our customers are at the heart of everything we do, and we’re always looking for ways to make their weekly shop easier, more rewarding, and more enjoyable, to give them more reasons to shop at Morrisons,” Adding “Caper smart trolleys do exactly that, giving customers real-time visibility of their spending, instant access to their More Card savings, and a more seamless experience in the aisle. We’re proud to be the first UK retailer to bring this technology to our customers, and we look forward to seeing how shoppers in Preston and across Lancashire respond to this innovative new trolley in this in-store trial.”
According to new research from Researchscape International on behalf of Instacart, 54% of UK consumers say they enjoy discovering products they were not originally looking for – yet the weekly shop is often done on “autopilot.” Caper smart trolleys are designed to change that, highlighting relevant deals and recommendations that help customers find new products as they browse. At the same time, 53% of UK consumers say they have passed on groceries because they were unsure they could afford them, and 46% cite loyalty programmes as their preferred budgeting tool. Caper smart trolleys help shoppers discover new products, stay on budget, and make the most of their More Card savings.
