Matalan celebrates its 10th year supporting Alder Hey Children’s Hospital charity with their latest campaign – a special tribute to the past nine years including ambassadors & designs!
From left to right; William Prince and his dad, Jude Marchant, Lewis Connett – wearing his iconic Bobble hat from the 2015 campaign ‘Bobble Vs Beanie’ & Poppy Nesbitt.
The Matalan X Alder Hey Children’s Charity campaign has become a well-known collaboration with the products and design eagerly sought after by families and customers each year. But for 2023, we see the most exciting year yet as Matalan celebrates its 10th year supporting the charity.
The 2023 #TogetherForAlderHey campaign, is an overall celebration of the success over the past 10 years, including taking time to reflect on the families and ambassadors from previous campaigns, money raised annually and the amazing past designs, which all come together for this year’s print. Look out for some of the most iconic designs in this year’s pyjamas; stripes, stars, spots and of course Alder Hey’s mascot ‘Oli the Elephant’ which are available in adult and children’s sizes, a baby grow and of course, a pet outfit – so the whole family can match! In addition to the pyjamas, to commemorate the 10-year anniversary, a brand new Snuggle Hoodie will also be available online for adults and children, however, it’s limited in numbers, so customers will need to be quick! As with previous years, 100% of all profits from the campaign will go towards the Alder Hey Children’s Hospital Charity.
The partnership started back in 2014 when Matalan pledged a five-year fundraising campaign to raise funds for Alder Hey’s new Research and Innovation Centre – Institute in the Park. The first year saw the arrival of the Alphabet Scarves – a celebrity-led global campaign, with ‘Bobble vs Beanie’ launching the following year in 2015. 2016 saw the first pyjama collection, #GetYourStripes, instantly becoming a firm favourite with families across the UK, ultimately creating the eagerly anticipated ‘Matalan & Alder Hey Pyjama Campaign’ which Matalan customers now know and love, and cannot wait to get their hands on year after year!
Matalan continued to raise vital funds for this amazing cause after smashing their initial pledge in the fourth year, nine years on the grand total stands at just over £4.2million! Within this time, Matalan are also proud to have backed the ‘7in10 Children’s Mental Health Appeal’, achieved a Guinness World Record for the most people linked whilst completing a 5k, as part of the ‘Together for Alder Hey’ campaign in 2019, and supported the Alder Hey Surgical Neonatal Appeal with the previous two campaigns.
Reflecting on the past 10 years, the campaigns have featured patients, their families and Alder Hey staff at the forefront – the true stars. To celebrate the 10th year, a selection of previous ambassadors have returned to form this year’s campaign, including Erin Cross from ‘Alphabet Scarves’, Lewis Connett, from ‘Bobble Vs Beanie’, Lily Whitehead from ‘Get Your Stripes’, sisters Isabelle & Alayna Johnson from ‘Get Spotted’, Daniel Bell from ‘Be A Superstar’, Poppy Nesbitt, William Prince, Micah Acquah and Charlie Johnson from the previous four ‘Together for Alder Hey’ campaigns and it wouldn’t be a Matalan x Alder Hey campaign without introducing a new ambassador, therefore Jude Marchant will be joining the illustrious Matalan x Alder Hey family as the 2023 representative.
Proceeds from this year will go towards funding research projects at Alder Hey including developing a brand new Research Fellowship programme for nurses and allied health professionals.
Each of the patient ambassadors’ stories can be found online as well as what they have all been up to since their last appearance in this iconic campaign.
The 2023 campaign launches on Wednesday 27th September, available in selected stores and online – but you must be quick to snap up these sell out family pyjamas, which are a proven hit every year, and to continue to support this amazing cause!
Jo Whitfield, CEO of Matalan said;
“Wow, 10 years, what an incredible milestone for this amazing partnership! It’s my first Alder Hey Campaign for Matalan, and I couldn’t be prouder to be part of such a momentous one! I’d like to thank all our customers and colleagues who have supported Matalan and Alder Hey over the past 10 years. Alder Hey is a very special place, the work they do day in day out is inspiring, and with the help of our customers and this campaign we’ll raise even more money for such a worthy cause. I can’t wait to see everyone in their matching pyjamas!”
Fiona Ashcroft, CEO of Alder Hey Children’s Charity said;
“We say it every year but it’s true; every campaign we do with Matalan just gets better and better! Being part of a Matalan campaign is a huge honour for the patient families that take part, and it’s fantastic to see so many families from previous years coming back to take part in this huge, fun celebration of the last 10 years! Matalan customers are truly amazing for supporting us year after year, and we know they will love this year’s unique design!”
ENDS
Notes for editors;
Products are available in selected stores, online and via the app from 8am on Wednesday 27th September.
With special thanks to THG Studios and their crew, for letting Matalan shoot the campaign at their south Manchester studios free of charge.
Prices & Sizes;
Adult PJ’s £13, sizes XS – XXL
Adult Snuggle Hoodie £18, sizes S – L
Children’s PJ’s £9, sizes 9-12mths up to age 12/13
Children’s Snuggle Hoodie £10-£12, two sizes available; age 3-7 & 8-13
Baby sleepsuit £6, sizes tiny baby – 6-9mths
Pet Outfit £6, sizes S, M & L
For more information, images or requests please contact;
Olivia Bradshaw at bradshaw_o@matalan.co.uk
Katie Player at player_k@matalan.co.uk
About Matalan
Matalan is a leading UK and international fashion and homeware retailer, with a mission to be the first choice for outstanding family value. With a large store network in excess of 280 UK and international stores and integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to 11 million loyal shoppers every year. Matalan is famously committed to offering a compelling value focused fashion and home offering, that continues to help millions of UK household budgets go further.
