The Birmingham-based athleisure retailer’s first US new store will be located at 11 Bond Street, New York.
The huge 13,000sq ft store will be over split four floors and will be multi-functional selling the Gymshark range as well as being a centre to host events, deliver community hangouts and be a home to work out studios.
CEO and founder Ben Francis said: “The very first event we did in real life was in a tiny 1000 square foot pop-up on Mercer Street in New York. It set the tone for so much that followed. The fact that, almost ten years later, we are preparing to open a flagship store in the city that is ten times the size of that first store absolutely blows my mind.”
Adding, “New York has really become our North American home. Our headquarters are here, and to welcome so many members of the community to Lift:NY last year was incredible.
Gymshark’s chief marketing officer, Noel Mack, also shared excitement about the announcement, saying: “Bricks & Mortar is back – and we’re super proud to announce today the Gymshark NYC Flagship store. 11 Bond Street, New York. Not bad for a bedroom brand.”
The brand also has plans to open further ‘core’ stores across London, Amsterdam and Manchester this year.
